A design concept for Berry Orchard, a new THC gummy line from Rabble & Company, created as part of a packaging design contest.
The brief called for a bold, playful, and modern aesthetic that reflects the product’s unique multi-flavor mix—Washington Cherry, Blue Elderberry, and Royal Purple Raspberry—all in a single bag.
With a focus on affordability and shelf appeal, the concept avoids traditional cannabis cues in favor of a vibrant colours, a retro-inspired look that matches their logo, balancing regulatory compliance needs with strong visuals.
